How to select the perfect name for your brand name from scratch

From business ideas to sales development, there are millions of tips and guidelines for building your brand, but there’s a big hidden task that many people don’t say all about. How to choose a brand name from scratch.How to select the perfect name for your brand name from scratch

The importance of the brand name is not only because it is beautiful in card and logo design, and you should not choose it because you like it, but it is all important and independent, listing something valuable and unique to your audience.

Finding interesting and interesting names is, of course, meaningful in them, but most importantly, it’s not as simple as seeing available domain names.

This guide details how to choose a brand name that strengthens your brand identity in the marketplace and impacts your customers in the long term.

Brand name selection

Before you begin, you need to know the criteria to determine if the brand name is sufficiently unique and influential, or you need to consider whether you need another brainstorming tour.

For example, a 2010 study by the University of Alberta found that consumers are positively impacted by companies with a small frequency in their name structures, such as Coca-Cola and KitKat.

There is no magic formula for choosing a brand name, but there are some features that allow you to judge the name choices you have in mind, high relevance, and value, and of course, you can reduce the list to innovative names.

These features are summarized by the fact that the brand name is:

Meaningful meaning: By itself, you can tell the essence and story of the whole brand,

build an integrated picture of what you offer, and most importantly,

positively impact the customer’s mind.

Unique: Unique and easy to remember, and unique to the crowd of competitors.

Easy: Search engines and other marketing platforms make it easy for users to understand,

pronounce and search. Even if it’s a strange name, you should at least be able to understand it.

Protected: That is, you can protect its own and reserve domain names, and it is not only legal but also in the minds and rituals of the general public.

Ideal for growth with your company: It can grow and expand with your company,

and can be adjusted and adjusted for your company’s wide range of products and potential points in the future.

Visual: And finally. Design, colour, fonts, and more.

All of this can help you identify and select the perfect brand name, but above all the criteria you have a question: Is this a success? Who do you want to target?

Meeting these criteria and finding the audience’s tastes and successful and appropriate names requires planning as well as creativity.

How to select the perfect name for your brand name from scratch

Here’s how:

How to choose a brand name (actual step)

1) have the essence of your brand

  • To name a brand, it’s important to first identify it. What do you offer? What do you want to achieve in the short and long term?
  • The essence of the trademark means:
  • Purpose of this company: Why was this company launched? What purpose and purpose do you provide the Services for?
  • Vision: What kind of future do you want to create and own for you and your customers? What does this reality look like specifically?
  • Mission: How do you pursue these goals, goals and vision? Or, in other words, how do you try to create the future you want?
  • Values and Principles: What principles and principles apply to your actions and conduct of the business?

These four factors will not just help you choose a strong name but will influence the way you build your entire brand from now on.

All of these questions must be answered. If not, it’s a good idea to go back and replan your brand from scratch.

How to select the perfect name for your brand name from scratch

2) identify the optimal audience

More important than choosing a brand name, it is important to determine, as much as possible,

the characteristics and characteristics of the best target for this brand.

If you don’t know who your name is, you can’t find anything right.

Until you know the principles and goals you seek, you should not give your company a name without specifying this kind, in any tempting matter.

At this point, you expect to get details about your target audience while you create your company’s marketing or other plans.

Target customer categories can be designed into categories called customer personas,

and can consist of customer segments, each of which includes:

  • Name: You can assign a fictitious name to a group or class of ideal customer categories.
  • Age Range.
  • Demographic characteristics.
  • Type.
  • Location.
  • Personal and professional assignments.
  • Personal and social concerns.
  • Action.

You can also view competitors’ pages and accounts on social media platforms,

and gather information directly about these viewers’ characteristics.

Also read about customer loyalty and how it can maximize sales and profit

How to select the perfect name for your brand name from scratch

3) determine what distinguishes the company

Another essential part of choosing a brand name is knowing the most important points of excellence.

The first point we talked about was the importance of clarifying the essence of the brand,

which includes what sets you apart. However, your brand stands out and stands out from the audience.

All of these features and factors may need to be explored, identified, or added from the beginning.

For example, it may be characterized by additional services you provide to your customers,

rapid delivery of products or services, post-sales service availability, or excellent customer service.

You can also offer free shipping or high-quality packaging.

This list continues with possible competitive features, but you should decide which features you deliver while you service your customers or what features your company wants to adopt.

About how to choose a brand name, you should keep these competitive features in mind along the line. You are just looking for a good name but remember a good name, especially for your brand.

How to select the perfect name for your brand name from scratch

4) Identification of the original model – circular

After defining the brand’s nature, customer characteristics and competitive advantage,

it’s up to you to create and develop the prototype for your brand.

The main goal of this step is to understand exactly what the company offers,

which is essential in selecting the brand name that customers expect.

When selecting a brand name, there is a Buyer Persona.

The buyer persona is the personalization of the target customer and the prototype is the embolization of the brand itself.

The original circular model was established by the principles of psychology and its association with the brand and its name.

Psychologist Carl Jung, the founder of the theory, argues that man understands the complex principles of using symbols or coding to traverse different paths.

Each track represents a set of easy-to-understand personality characteristics.

In the case of a brand, it is an original model that matches the brand personality of the target audience and has a strong psychological connection.

This is a great way to ensure that your business is working toward the right audience and the right audience.

Read more: How to get started with e-commerce (in 7 Steps)

There are 12 original round models for the brand, which are:

1) innocent-innocent: A person who represents charity, optimism, vitality and passion.

For example, Coca-Cola, dobe

2) Traditional – Everyman: An intellectual and modest brand, that wants to create a sense of connection and belonging between you and your customers.

IKEA, eBay and more.

3) Hero: Brave and inspired characters trying to make the world a better place.

Nike, BMW, etc.

4) Liberator-Rebellion: A character that rejects power and rebellion against limitations and laws.

E.g. Desil.

5) Explorer – Explorer: She finds inspiration for travel, adventure and challenge.

Red Bull and Jeep.

6) Creator: Creative creative people looking for a passion to build meaningful and valuable things.

Adobe, Lego, etc.

7) Ruler: Responsible characteristics that create chaos and a busy order.

For example, Microsoft, and Mercedes.

5) blow my mind

Now you can do the most fun and most difficult things.

Gather all team members, including creative acquaintances, and start a group brainstorming session where everyone can list all the names and possible options in their minds.

It would be great if everyone could share their ideas, but to save time and effort, there are some guidelines or restrictions that you can work with. Example:

Record all the qualities and characteristics that describe the service or product.

Describe how the customer would like to feel when using the offering.

Create free links between keywords for products and services.

In addition to the above, there are other ways to choose a brand name based on the following departments:

1) Founder name: Names can be derived from real or fictitious characters.

Description Name: That is, the name is an attribute or function that you perform or present at your company, and may precede or follow other additional names, such as General Motors.

3) invented Name: It is a name or other word from a university that has no real origin, such as Kodak or Xerox.

4) Metaphorical names: Names of people, places and processes, or myths, foreign and fictional. Like Nike (the name of the Greek gods).

5) Abbreviations: Names with initials or abbreviations, such as M&MS (short for Mars and Murrie or BMW) and Bavarian Motor Works.

6) think about the name

After preparing with all these divisions,

now comes the task of generating and extracting ideas for the brand name while matching the original model of the company with the personality pattern of the target customer – circular.

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