Skills of persuasion: How to influence others and persuade them

4 weeks ago

3 8 minutes read

In this article, I will review 9 powerful tricks that will help you convince others of anything you want, if you want to persuade someone to have their other views, or if they want to buy something, for example, you will love this article.

Persuasion technique is one of the most important soft skills to develop in his personality, and it will be helpful in all aspects of his life, because of the ability to convince some of the superiority and wealth of most people on this planet.

Of course, the skills of persuasion are one of the most important skills associated with marketing, so professional marketers should try to own the skills of persuasion, and work on ongoing development.

What is Persuasion? How will it help you in your life?

Persuasion is art and science that influences others by changing thoughts and beliefs or forcing them to do certain things, and it exists naturally in some people and some people try to develop this technology.

Persuasion technology is a source of livelihood and capital for many people, from street vendors to salespeople, marketers, corporate managers, and even the most powerful politicians and wealthy people in the world.

This article is for people who want to improve their lives and strive for success in all aspects of their lives.

You can use the skills of persuasion in the following situations:

1. Your career: Take control of your colleagues, improve the image of your company’s managers and bosses, and pay them to trust and promote.

This article will be a great career shift for you if you are working in an area that requires sales, marketing, or trading and negotiating with others.

2. Your loving life: By improving relationships with your spouse or spouse, especially in making common decisions and living your daily life.

3. Your social life: Whether these people are your friends, family, or acquaintances by promoting your life and interaction with the people around you.

Between persuasion and bad manipulation

The technique of persuasion is a mixture of results created by psychologists and marketing scientists, which we will review in the next paragraph and line, through decades of experiments, learning and research. But before I list the secrets of persuasion technique, I have to draw your attention to the big difference between persuasion and manipulation.

Theoretically, persuasion and manipulation are the same, you force others to change their point of view or do something, but it is very bad to manipulate morally because persuasion tricks them into a win-win situation and you get a deal that is favourable to you.

How to persuade

I am now a summary of the knowledge I have gained over the years through reading and experience, and the only advice I have for you before you adopt this fact and experience will help me in a way that does not help me, and how to get the greatest benefit from it.

Persuasion is not a fixed step that is applied to get what you want, as in the experiments of chemistry and physics, but rather has an explanation that will guide you according to your situation, the situation, the situation of the person in it, or the situation of others.

Easily, I will review the secrets of the technique of persuasion through several points, namely:

1. Use the six principles of persuasion

Robert Cialdini is one of the most important psychologists on the art of persuasion and how to influence people, and many people around the world believe he is the most experienced in this field, and Cialdini has published many popular and popular books by readers around the world. But his most famous book is “influence: The Science of Persuasion.”

In this famous book, he placed six effective principles based on the course of persuasion:

1. Exchange Mutual

Exchanges or reciprocity are inherent to our human beings, and we feel we should treat others the same way we treat them, and these are the very traits that sellers and brokers use to influence customers.

For example, if the waiter at the restaurant you eat gives you a piece of candy or flavour, you will automatically increase the tip you gave him, and if the seller offers you a cup of tea or coffee, you will feel obliged to buy from him at an easily convincing price.

Also, in social relations, you can do this through the beautiful work of your family, acquaintances, colleagues or managers, and after this, you can convince them of the beautiful influence you have done on them, and for this, it is called the art of persuading your loved readers.

2. Scarcity

Scarcity is always a key factor in the process of persuasion, if you are trying to sell something to someone, and you tell them that this price and offer are available for 24 hours. Or this will purchase the last piece of the product, a large percentage and convince the price you set or the purchase itself.

We, humans, are mentally afraid of the loss of the FOMO program, so we are in a hurry to consider everything that has a temporary discount, offer, or something that they want to run out, so many vendors and brands use a lot to convince you that they want.

By using white gossip, you can influence and persuade others to do certain deals or to do certain things.

3. Rights

Authority is very important in the persuasion process. If the doctor who speaks to you has 20 years of experience in his field, you can be much surer of his words than if he was a recent graduate. We will value experts and their opinions.

This is precisely because many people try to do these things on social media pages that look like professionals through offers, consulting and services, and this is because your reputation as an expert in your field can convince your customers or people you are talking to in your speciality very easily.

4. Persistence

There is a common Egyptian proverb that says “adultery is a matter of magic,” or the analogy of “wearing away a constantly falling stone”.

This is applied to repeat their marketing messages back from TV ads or through billboards everywhere to convince the main brands to check their marketing messages and convince their customers to buy their products.

This principle is more likely to be purchased and easily understood, especially if the individual or the customer does not have a prior opinion, for example, if the customer wants to persuade them to purchase a particular device, or if the customer has heard the name of the device on TV, social media, or other advertising.

In personal and social relationships, repetition can help convince others or people to do what you want, which is why they call it the magic or art of persuasion.

Skills of persuasion: How to influence others and persuade them.

5. Agreement

People find there is a demand for novels because they prefer to mimic others. Because they are best sellers or prefer crowded stores. People feel safe and comfortable when their choices are similar to those around them.

So, if you want to offer service and convince the customer of the price or service, you just need to inform the customer that there are many customers or that the schedule is very busy. If you are freelance, you need to share customer testimonials about your business with us.

6. Praise for your favour

People tend to be easily persuaded if they like someone who does it, this is a great secret that influences others, politicians or influencers to impose their authority and use this principle to convince others of their opinions or products.

You can also use these principles to persuade and influence, there are simple ways to compliment them and include their clothes, including good care, attention to them, and these simple actions and looks will have a very positive impact on persuading others.

Skills of persuasion: How to influence others and persuade them.

2. I know you are trying to persuade

It is important to understand the person in front of you well before persuading him anything so that you will be able to recognize his entrance, so you will easily believe your words, so be careful and not assume that you are listening.

So, it’s easy to convince people you’ve spent a lot of time together, like family, friends, colleagues, and so on. This is because you know them well and know the entry points that make them believe you and make them talk.

3. Let them give you any sign of devotion

Commitment is critical to persuasion. Experienced salespeople always make sure that someone who is trying to convince them of a product is signalling a promise, even if something is simple, such as a phone number, a quick handshake, or a word of mouth.

If you feel devoted to yourself, whether it’s a verbal style such as a promise to you or a nonverbal style such as a handshake or a handshake, he or she will be sure you are speaking to them. So don’t waste this opportunity in your hands, because it can greatly contribute to the prosperity of your business.

And this effort will also occur in social relations. So, I asked someone, “I know you’re a trustworthy person. What I want to do is…” He or she will usually feel obliged to say what you say, and you will be sure of what he or she wants.

Skills of persuasion: How to influence others and persuade them.

4. Use magic words

Yes, there are magic words to convince you, etiquette or literary words, for example: Thank you, please, please. You can think of it as an abracadabra of the art of magic and persuasion.

These words have a very large and noticeable effect on getting others to obey what you are saying, and they have a great influence on making them believe what you want to convince them. Because they feel that you are polite and respectful and that you will not deceive them. But he agrees that you will do what you say to him. And these words are magic, especially in social relations.

Skills of persuasion: How to influence others and persuade them.

5. Let them think they are in control

Like the previous example of how to impress others and control their acceptance or Di’s acceptance of the task, many psychologists argue that the illusion of choice has a magical effect on persuasion.

For example, if you are a salesperson, you use this method a lot. For example, when I wanted to buy a car and the employee said, “would you like Brand 1 or Brand 2?” at the car display, and I thought you were a decision maker, I chose one of the brands that convinced me to choose a car brand from dozens of brands.

Of course, it’s not that simple, it’s just a complicated summary, but you have internalized the idea, if you make yourself feel that others can control you while choosing from the options you’ve already checked if you are sure, you somehow want to.

In general, many restaurants and services do this trick to persuade their customers.

4 weeks ago

3 8 minutes read